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Email marketing usually puts off a lot of people when they hear about it. By doing your research, you will learn how helpful email marketing can be.

Do you want to be known as a spammer? Your emails may be marked as spam by people who are not interested in receiving them. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.

Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This type of email marketing gives your customers an incentive to participate and they could also have the chance to refer friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.

Always get permission before adding someone to your email list. If you don't, you could get a lot of spam complaints or lose customers for good.

Each email should have one clear message. Don't overwhelm your reader with a ton of text! Keep your messages on topic, of reasonable length, and interesting to read. Your customers will be happy that they're not being bombarded with too much information.

Make sure that people actually want to receive emails from you by using a double opt-in strategy. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.

Avoid using too many images in your emails. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.

Teach yourself what not to do by scoping out some spam. Sign up for a free email account, post your new address around the web, and watch the spam roll in. Take those emails as an example of what not to do, and craft your business messages accordingly. Avoiding tactics that spammers use will increase your reputation and your credibility.

Make sure you have a clear, unsubscribe button. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. You want your clients to feel as though they are in power and not being coerced.

Make sure to include an obvious, unsubscribe link. Make it easy to find so that people feel comfortable about receiving your emails. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.

Always be mindful of the fact that more and more individuals are using smartphones on a daily basis. Many of those users are likely to be your customers. Since the resolution is lower on these devices, you won't have as much space. Make sure that you understand how these screens look, and how they show your email.

In your email marketing campaign, try to give each message a personal tone. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. Your customers will also respond more favorably if the message is from the president or CEO of the company.

Clearly, it is imperative that emails only be sent to those who have indicated a desire to receive them. Bothering customers with unwanted email will only result in complaints and lost business. Using these ideas will help you target your audience.

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